Warc index
 

Scotiabank had historically lagged other major financial institutions in its segment. A compelling way to convince consumers that Scotiabank understood investing and was the bank worth investigating w

There is a perception across Canada that all the big banks are the same - and from a product standpoint, they are. To differentiate the Scotiabank brand, the playing field needed to change. The role a

After strengthening relationships and loyalty with existing customers, in 2004, Canada based Scotiabank launched a campaign to attract new customers. Preliminary research indicated that people were un ...

1999-2000 campaign for Scotiabank, hitherto the lowest spender among the `big six'. Need to build a brand personality (a more `human face') and re-establish links with consumers. Campaign focused on f ...