Warc index
 

This Company Profile provides key details and analysis of Schering-Plough, including its latest activities, market position, financial performance, Brands, structure and history, together with onward ...

When Coricidin II (CII) was launched in January 2004, it faced serious hurdles in reentering the cough and cold medication market. The name itself was a double-edged sword, because though it had limit ...

Claritin launched as an OTC in 1990, and by the mid 90s was the antihistamine market leader. In early 1995, Reactine took the OTC route. It was the #1 prescription drug, and it invested massively in ...

This 1996 DMA ECHO entry was created by Roska Direct for Schering. Direct mail was used to promote Schering's Proventil Prescription Savings Plan

1990 launch of a new antihistamine product, Claritin, into a market dominated by two well-established brands, Seldane and Hismanal. Challenge was to create a point of difference with the advertising, ...

1986 corporate campaign which turned Schering, a previously unknown company, into the acknowledged leader in the crop protection market. In September 1986 the name was changed from FBC to Schering Agr ...

The paper covers an evaluation of Rimmel Cosmetics' brand position in the market in 1983 and compares it with that in 1985. It proves the ability of advertising to help increase sales and profitabilit ...