Warc index
 

This Company Profile provides key details and analysis of Sara Lee Corporation, including its latest activities, market position, financial performance, Brands, structure and history, together with on ...

This short paper shows how Ambi Pur launched an upmarket domestic product for both consumers and distributors to establish itself on the French home fragrance market. A targeted campaign gave the impr ...

This case study spans some 36 years since the launch of Kiwi shoe polish in South Africa in 1968, covering a period of consistent and focused campaigns which have grown both market share and sales fig ...