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Case Study
1.
Sanofi-Aventis: Spirit Of Freedom campaign
William Baue, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.1461-1464
On August 8, 1997, the United States Food and Drug Administration (FDA) announced new guidelines regulating direct-to-consumer (DTC) advertising of prescription drugs. The following Monday Hoechst Mar ...

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Award-winning case study
2.
Sanofi Aventis (Italy) - YOUnique
Promotional Marketing Council, Bronze, PMC European Awards 2006
The pharmaceutical company Sanofi Aventis wanted to develop a loyalty programme for pharmacists, called the “YOUnique club”, so that pharmacists could accumulate points to have access to prizes releva ...

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