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Award-winning case study
1.
Tena - taking the piss seriously
Sue Pleasance, Sue Peden and Jane Reid, Advertising Federation of Australia, Advertising Effectiveness Awards, 2000, pp.1-18
1999-2001 campaign for Sancella Pty Ltd's TENA incontinence products. Objective: to de-stigmatise female incontinence and encourage women to use the products without embarrassment. Included launch of ...

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