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Profile
1.
Company Profile: Samsung (UK)
Company Profile in association with Adbrands, June 2009
This Company Profile provides key details and analysis of Samsung, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links to ...

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Paper
2.
Best in brief: Making the most of your marketing
Jeffrey Merrihue and Marcel Corstjens, Market Leader, Issue 23, Winter 2003, pp.60-61
Reviews 'Making the most of your marketing', an article by Marcel Corstjens and Jeffrey Merrihue published in the Harvard Business Review. It discusses how Samsung set up M-Net, a marketing data repos ...

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