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Paper
1.
How Sainsbury's promoted value to thrive in the retail downturn
Craig Mawdsley and Tom Roach, Admap, July/August 2009, Issue 507, pp.14-17
This paper describes the "Feed your family for a fiver" campaign from UK supermarket chain Sainsbury's, which sought to redress high-price perceptions and grow sales during recession. Resear ...

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2.
Company Profile: Sainsbury (UK)
Company Profile in association with Adbrands, July 2009
This Company Profile provides key details and analysis of Sainsbury, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links ...

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Paper
3.
The science of getting heard
Sharon Hodgson and Jeremy Garlick, ESOMAR, Retailing/Category Management, Dublin, Oct 2003
Within the research industry much focus is rightly given to innovative design and creative solutions to meet changing information needs. Yet, no matter how advanced the research employed, too often ke ...

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