Warc index
 

1994-6 campaign for Safeway. The retailer had been consistently out-advertised by the competition, and research showed it to have a weak image: not popular with (or used by) budget-conscious families, ...

The development of the 'Harry' campaign for Safeway was the result of insights about customers at both a quantitative and qualitative level. As such, the planning process used continuous and ad hoc re ...

Late 1982 relaunch of `Red Dot' advertising and marketing campaign for Presto (part of Argyll Stores), which branded low prices. Qualitative research showed high degree of scepticism among housewives ...