Warc index
 

In 2002, the beer brand, Miller Lite owned by SAB Miller, was struggling. Its market share fell from 23% in 1995 to 19.4% in 2002 and it had fallen to the number three brand in a category it had pione ...

For much of the twentieth century Miller High Life had been the flagship brand of the Miller Brewing Company (which became SABMiller plc in 2002) and one of America's best-selling beers, but ...

Miller Lite had seen its market share decline steeply over a decade. But a growing awareness of low carb diets presented the brand with a new opportunity. It launched an aggressive campaign highlighti ...