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Case Study
1.
What Women Want Commercial
Terry Rush, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created in-house for Rodale Press. The objective of this campaign was to acquire subscribers to Men's Health magazine. A direct response commercial was created that target ...

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Case Study
2.
Bicycling Magalog - Get Fit - Ride Forever
Terry Rush, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created in-house for Rodale Press. The objective of this campaign was to launch the newly revamped Bicycling Magazine to both on and off-road riders, including former subs ...

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Case Study
3.
Never Buy the Fat Dress Again
Terry Rush, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created in-house by Rodale Press. The objective of this direct mail campaign was to motivate and inspire consumers to lose weight and keep the weight off by purchasing the ...

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4.
'Tired Diet'
Roger Amerman, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created in-house by Rodale Press. Prevention magazine's long-standing position as the leading health magazine in America was being threatened by a growing number of new, hip he ...

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5.
All Time Favorite Yankee Miracle
Roger Amerman, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created in-house by Rodale Press. The objective of this direct mail campaign was to sell a book from Earl Proulx, the legendary handyman columnist from Yankee Magazine. The boo ...

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Case Study
6.
'Vest Pocket Sampler'
Roger Amerman, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created in-house by Rodale Press. A direct mail campaign was launched in order to sell 'New Choices in Natural Healing,' a health book that details over 1,800 proven self-help ...

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Case Study
7.
Female Flirting Secrets
Roger Amerman, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created in-house by Rodale Press. Men's Health magazine, published by Rodale, opened up a whole new market of health and fitness conscious men. Through surveys, Rodale fou ...

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Case Study
8.
Veterinarian's At-Home Pet Cures
Roger Amerman, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA Silver ECHO award winning campaign was created in-house by Rodale Press in order to promote the publisher's comprehensive guide to home pet care, The Doctors Book of Home Remedies for Do ...

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