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Case Study
1.
Feminax
The Radio Advertising Bureau, Radio Advertising Effectiveness case study, 1998
Feminax was a new brand for radio and its manufacturer Roche wanted to evaluate the success of the campaign and assess the suitability of radio for the brand's future advertising plans. The campaign ...

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Award-winning case study
2.
Outward Bound
Dave Crichton and Ian McKellar, Canadian Congress of Advertising, Canadian Advertising Success Stories, 1997
Outboard Bound is an international non-profit-making school dedicated to helping people grow by confronting their self-imposed limitations. In 1995, the Eastern Canadian Outward Bound School was in di ...

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