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Award-winning case study
1.
Xenical - Lose weight. Gain life
Kirsten O'Doherty and Grant Millington, Advertising Federation of Australia, Advertising Effectiveness Awards, 2000, pp.1-20
Campaign to launch and position Xenical, a new prescription weight loss product by Roche Australia. Objective: to change the perception of medically supervised weight loss and prescription weight loss ...

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