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Profile
1.
Company Profile: Reebok International (US)
Company Profile in association with Adbrands, July 2009
This Company Profile provides key details and analysis of Reebok International, including its latest activities, market position, financial performance, Brands, structure and history, together with on ...

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Case Study
2.
Reebok International Ltd.: Terry Tate, Office Linebacker campaign
Kathy Peacock, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.1417-1420
In 2003 Reebok International Ltd. was the second-largest maker of athletic shoes and fitness apparel in the United States. With profits approaching $1.5 billion, the Canton, Massachusetts-based compan ...

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Award-winning case study
3.
Using advertising to improve Reebok's performance in the football market - or - from relegation zone to championship contention
Jon Howard, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1996
1994-5 campaign for Reebok. Brand was losing appeal, being seen as an expensive fashion accessory without the necessary sporting credibility (evidence quoted from various research sources). Particular ...

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