Warc index
 

Senokot, the UK brand leader in constipation treatment, had 30.5% market value share. However there was a strong belief that both the Senokot brand and the constipation market had a great untapped pot ...

This case study relates the success of a campaign for Fybogel, a 30 year old brand manufactured by Reckitt Benckiser Healthcare, prescribed for a variety of fibre-related conditions, such as constipat ...

This campaign for Harpic aimed to transform brand communication, which had hitherto been presented in a wholly functional way. Sales were failing because women worldwide did not identify with this app ...

This paper looks at how Bonjela, a leading brand in a relatively small healthcare category, is, through its advertising, growing into a stronger brand that is driving overall category growth. A major ...

Campaign (2000-1) to revitalise a 50-year-old brand in the stagnant laxative category. Research showed that many more people treat constipation with diet than laxative, and that most sufferers are fem ...