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Case Study
1.
Summer Season Acquisition Campaign
Javier Alguero and John Arnott-Lynn, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by OgilvyOne Worldwide for Real Automovil Club de Espana (RACE). The objective of this direct mail campaign was to acquire new members for RACE, one of Spain's lar ...

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