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Case Study
1.
Rank Xerox Austria 'Living Color'
Christina Mayer and Louisa Povaly, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by Palla, Koblinger & Partner for Rank Xerox (Austria), the leading supplier in the document management sector. Rank Xerox was extending its document management systems ...

Summary | Full Text | More Like This
Case Study
2.
Rank Xerox: 'What's all that got to do with me?'
Alison Turner, Account Planning Group - (UK), Creative Planning Awards, 1993
Rank Xerox needed an advertising strategy to persuade users of it equipment that it was more than just a photocopier company; that its products were relevant to the realities of a modern office. Thus ...

Full Text | More Like This


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