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Case Study
1.
Radio Rentals and White Goods - A Marriage Made in Heaven
Mark Thompson, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1994
Decline in core market for rented TV and VCRs suggested that adding a renting facility for white goods would help stem the decline. Started in 1989 with advertising support (TV). Change in campaign fr ...

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Case Study
2.
'I wonder why they're called Radio Rentals?'
Charles Wigley, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1990
1989 campaign for Radio Rentals, at a time when rental market for TVs and videos was in severe decline. Product range expanded to include white goods etc. 2 TV commercials created, one for washing mac ...

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