Warc index
 

This Agency Profile provides key details and analysis of P&G Household Care, including its latest activities, market position, financial performance, Brands, structure and history, together with o ...

This Agency Profile provides key details and analysis of P&G Beauty, including its latest activities, market position, financial performance, Brands, structure and history, together with onward li ...

This Company Profile provides key details and analysis of Procter & Gamble, including its latest activities, market position, financial performance, Brands, structure and history, together with on ...

This Company Profile provides key details and analysis of Procter & Gamble, including its latest activities, market position, financial performance, Brands, structure and history, together with on ...

This Company Profile provides key details and analysis of Procter & Gamble, including its latest activities, market position, financial performance, Brands, structure and history, together with on ...

This Company Profile provides key details and analysis of Procter & Gamble, including its latest activities, market position, financial performance, Brands, structure and history, together with on ...

WARC Online's US editor Geoffrey Precourt reports from the Association of National Advertisers annual Masters of Marketing Conference on the address given by Procter & Gamble's outgoing global marketi ...

WARC Online editor Carlos Grande reports from day two of the Mobile Marketing Forum 2008 on the growing use of mobile marketing in emerging markets, where mobile ownership and usage are often more pre ...

Commercially applied semiotics is well established as a powerful methodology for research and for developing brand communications. Current applications include: deep dives into cultural connotations a ...

This case study looks at Pringles strategy during the 2006 FIFA World Cup, which was based upon The Pringles Dream Team and its website, www.pringleskeepyuppy.com. Due to the prohibitive cost of offic ...

This interview with Roisin Donnelly, Procter & Gamble's Corporate Marketing Director, UK and Ireland, covers points including how P&G is structured, its consumer focus, the importance of leading this ...

This Agency Profile provides key details and analysis of P&G Family Health, including its latest activities, market position, financial performance, Brands, structure and history, together with on ...

This paper focuses on a project carried out for Procter & Gamble by marketing semiotics agency Space Doctors to develop a new model of the acculturation process in the U.S. Hispanic market. The U.S. H ...

Using data from North America and Western Europe, the authors of this paper demonstrate the further usefulness of discrete choice models in that they do not yield substantively different results based ...

This paper is a case study of Pringles use of POP in the US, which included more than 7,000 shelving units in about 6,800 supermarket and mass merchandiser retail stores. This represents one of the la ...

Shuvo Saha, head of interactive marketing at P&G, tells Roderick White how web-based information and communication is being used by P&G both locally and internationally. He describes the recent Head ...

This paper describes the role of market research in building knowledge as well as a tool to assist in improving company business and profit management. We are living the information age, in which know ...

Pat Gentile of P & G Productions explains how his organisation has been involved in the Family Friendly Programming Forum since its inception in 1998. He describes how, in 2002, P & G instigated a re ...

The global marketplace demands understanding of factors affecting brands in their local and global context. The magnitude of the task in an ever-changing boundary-less world and the opportunities to r ...

In this wide ranging interview Christopher Delapuente of Proctor and Gamble discusses the Company's philosophy, which places the customer at the centre of all decision making, and his responsibilities ...

This paper describes a research project born of a business need at Procter & Gamble. Management had the vision that adoption of our new innovations could be accelerated if we could identify those cons ...

The traditional 'rules' of marketing are undergoing serious re-examination as companies seek new ways to build strong brands in the post mass-media era. There is an urgent need to answer the core ques ...

This paper describes a project which was not only an example of how successfully a major retailer (Sainsbury's is the second largest grocery retailer in the United Kingdom) and a global supplier (Proc ...

The author, with over 40 years experience at P&G, discusses what has changed, what has not changed over four decades, and his views on the future of marketing and advertising in the USA.

The author, from Procter & Gamble, discusses marketing in the Internet age and the increased importance of integrated marketing (synergy), personalised and real-time consumer communication, and consum ...

CPG marketers expect the Internet to change their marketing practices. They are, however, searching for documented ROI. Most of the Internet metrics confirm viewership but offline sales measures are m ...