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Case Study
1.
Peace Corps: Life Is Calling. How Far Will You Go? campaign
Kevin Teague, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.1261-1265
The Peace Corps was signed into existence by President John F. Kennedy in 1961 as a federal organization designed to improve education, community development, health care, and environmental services i ...

Summary | Full Text | More Like This
Award-winning case study
2.
Peace Corps - Life Is Calling. How Far Will You Go?
New York American Marketing Association, Effie Awards, 2005
A unique perspective on the target audience led to a powerful strategic and communications platform that repositioned the Peace Corps, got the organization noticed and fueled unprecedented growth in a ...

Summary | Full Text | More Like This


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