Warc index
 

In November 1998 retail investment brokerage Paine Webber, a unit of Paine Webber Group Inc., launched an ambitious $20 million print and television campaign, the largest in the company's histo ...

This 1996 DMA ECHO entry was created by DraftDirect Worldwide for PaineWebber. Print advertising was used to promote PaineWebber PACE (Personalized Asset Consulting and Evaluation), a new four-step in ...