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Case Study
1.
Kenworth AllRig Direct Mail Campaign
Sid Liebenson and Kent Hitch, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by DraftDirect Worldwide for PACCAR Parts. PACCAR is the world's leading manufacturer of heavy duty trucks, including the Kenworth nameplate. The company also dist ...

Summary | Full Text | More Like This
Case Study
2.
Peterbilt Truckcare Direct Mail Campaign
Sid Liebenson and Kent Hitch, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by DraftDirect Worldwide for PACCAR Parts. PACCAR is the world's leading manufacturer of heavy duty trucks, including the Peterbilt nameplate. The company also dis ...

Summary | Full Text | More Like This


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