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Case Study
1.
P&O Fairstar 1996 Early Release Trade Mailing
Anthony Gregorio and Gavin Smith, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Ball Direct for P&O Holidays. P&O Holidays' Fairstar is the only cruise ship that is dedicated to the Australian market on a year-round basis. P&O had historica ...

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