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Case Study
1.
OSRAM Shop Light
Jorgen Vedel and Henrik Worsoe, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by ScanDirect for OSRAM, both located in Denmark. OSRAM was launching a new product called HALOPAR 20. HALOPAR is a new type of halogen bulb that is particularly s ...

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Case Study
2.
OSRAM 'The Lighting Agent'
Jorgen Vedel and Henrik Worsoe, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by ScanDirect for OSRAM A/S. OSRAM is one of several suppliers of light sources (bulbs, fluorescent tubes, etc.) in Denmark. Its products are sold through electric ...

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