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Case Study
1.
Orange Babies - Reverse Lottery (Netherlands)
Promotional Marketing Council, Gold (Direct 1:1 Communication), Silver (Cause or Charity/Non-profit Marketing), Bronze (Small budget campaign), IMC European Awards 2008
The article discusses a campaign by Orange Babies which aimed at collecting 25,000 Euro during the Millionaire's Fair and increase awareness of the Foundation. The campaign was targeted at visitors to

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