Warc index
 

This Company Profile provides key details and analysis of Orange, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links to ...

Describes how Orange monitors its global brand positioning, comparing consumer perceptions with performance in each country. Reasons for valuing brands are summarised: not just for accountancy but als ...

This paper addresses the CRM experience of Orange France, a mobile phone service provider, in assessing the customer care experience of its 18 million customers. Within a highly competitive market, Fr ...