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Award-winning case study
1.
McDonald's - Take a Closer Look
The Communication Agencies Association of New Zealand, Silver, Advertising Effectiveness Awards 2007
In 2006, McDonald's was facing a profound challenge, as cynics and non-believers still viewed its food with wariness and mistrust despite all it had been doing and saying in relation to the health, qu ...

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Case Study
2.
Digital/Oracle NT Datamart
Gary Allen and Jennifer Norwood, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Hill, Holliday Direct for Oracle and Digital Equipment Corporation. The objectives of this campaign were to build awareness and understanding of the Digital/Ora ...

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