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Case Study
1.
What's the Catch
Sid Liebenson and Karin Nelson, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Bond Direct (A DraftDirect Worldwide Agency) for Optus Communications. Direct mail was used to promote Optus digital mobile phone service to the Optus customer ...

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Case Study
2.
Optus MobileSat
Sid Liebenson and Karen Nelson, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO Leader award winning campaign was created by Bond Direct (A DraftDirect Worldwide Agency) for Optus Communications. Optus Mobile Satellite communications system offers true mobile s ...

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Award-winning case study
3.
The launch of choice in mobile communications
Ian Elliot, Mike Herriot, Stephen Kelly, Advertising Federation of Australia, Advertising Effectiveness Awards, 1992
The objective of this campaign was to establish and build a brand over a set period of time. Then with the personality and positioning of the brand clearly understood by the market, introduce a produ ...

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