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Case Study
1.
Old Navy, Inc.: '70S Retro Tv campaign
Simone Samano, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.1225-1231
The valued-focused Old Navy apparel brand was an immediate hit when it was introduced in 1994 by San Francisco parent company and national clothing retailer Gap, Inc. Old Navy made a name for itself w ...

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Case Study
2.
Old Navy, Inc.: Destination campaign
William D. Baue, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.1225-1231
In only its second year of national television advertising and its fourth year in existence, Old Navy clearly announced its arrival as a major marketer by securing a spot on the final episode of ...

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