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Profile
1.
Company Profile: eBay (US)
Company Profile in association with Adbrands, September 2009
This Company Profile provides key details and analysis of eBay, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links to re ...

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Paper
2.
BrandActional® Advertising: building brands by driving sales
Jeff Haggin, Admap, June 2006, Issue 473, pp.48-50
Jeff Haggin, CEO and President of Haggin Marketing, argues that a direct response element should be built into every communication, on-line or off-line, so that by counting responses you can see what ...

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