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Paper
1.
Public opinion measurement. A method to analyse trends in international media coverage
Anna Melich and Ton Broeders, ESOMAR, Marketing Research, Edinburgh, September 1997
This paper presents the way in which content analysis of the Europe-wide written press and television can be applied to study trends in public opinion and in market development, and to evaluate the su ...

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Paper
2.
The European Union's top decision makers. A view from the top
Nicole Jamar and Jacqueline Spence, ESOMAR, Marketing Research, Edinburgh, September 1997
This paper describes the development of a feasibility study amongst top decision-makers in the European Union carried out on behalf of the European Commission. The survey was conducted in all fifteen ...

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