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Award-winning case study
1.
Erbert & Gerbert's Subs & Clubs - Erbert & Gerbert's: A Sub Chain Facing Extinction
New York American Marketing Association, Gold, David vs. Goliath, Effie Awards 2009
Erbert & Gerbert’s, a regional 46-store sub chain, was outmatched and outspent by marketing behemoths such as Subway. E&G faced a difficult position -- evolve or starve. With a fresh brand exp ...

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