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Award-winning case study
1.
I love New York
ARF Ogilvy Awards, Government and Non-Profit, Silver, Saatchi & Saatchi, 2009
The successful slogan of the seventies, I Love New York (ILNY), was revitalised in a new campaign (2007-8) with objectives: make ILNY a New York State, not just City brand; get a larger share of the

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