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Paper
1.
Building binds with packaged-goods consumers
Jon Miller, Admap, November 2001, Issue 422
'Successful brands are those which build bonds' said David Ogilvy. According to Jon Miller bonding may take several forms - emotional, structural and financial. Packaged goods marketing has traditio ...

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Paper
2.
Elida Faberge: Keeping a Winning Company Winning
Keith Weed, Market Leader, Issue 11, Winter 2000
The chairman of Unilever's Elida Fabergé describes how the company has grasped the need for consumer-led growth and is regenerating both its culture and its skills to deliver it. The factors driving c ...

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E & P Loans

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EA Sports

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East Midlands Electricity

East of England Development Agency

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ebookers.com

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Eggs Authority

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Elida Faberge

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EMC Corp

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Environment and Heritage Service, Northern Ireland

Epson America

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esure

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