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Case Study
1.
Whiskas: the cat's meow
Don Robinson, Robert Noxon, Glenn Busby, Philip George, James Spence, Serena Trentini, Kim Hunter, Mike Blackmore and Jeff MacEachern, Canadian Congress of Advertising, Canadian Advertising Success Stories, 2005
What does it take to own a market position? How does a brand do this while defending itself in a rapidly evolving marketplace? These were the questions facing Effem Inc. and Whiskas in early 2003. Thi ...

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