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Award-winning case study
1.
E*TRADE Financial - 1,000 New Accounts A Day
New York American Marketing Association, Gold, Financial Services – Products/Services, Effie Awards 2009
Believe it or not, there was a marketing success story this year in financial services. It started with a simple idea: There’s comfort in numbers. Grounded in the fact that an average of 1,000 new acc ...

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Case Study
2.
E*Trade Financial Corp.: Monkey Trilogy campaign
Kevin Teague, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.525-531
In early 2000 the high stock prices of America's technology industry were reaching their zenith. E*TRADE Financial Corp., along with other brokerage firms, such as Charles Schwab & ...

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Case Study
3.
E*Trade Financial Corp.: Why Wouldn't You? campaign
Ed Dinger, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.525-531
Following the dot-com crash, online stock trader E*Trade Financial suffered major losses, losing almost half of its customer base. To reposition the brand, and win back revenues, E*Trade hired Martin/ ...

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