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Case Study
1.
EMI/Virgin: 'Now That's What I Call Advertising Success'
Ian Sippitt, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1986
Role of TV advertising in the `Now that's what I call music' series of compilation albums, 1984-6. Television used for all 6 volumes; some press also used. Evaluation: media test in Anglia TV area onl ...

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Subjects
E & P Loans

E Leclerc

EA Sports

Eagle Star

Eaglemark Financial Services

East Midlands Electricity

East of England Development Agency

Easter Seals Society

Eastern Electricity (UK)

Eastman Kodak

easyJet

eBay

ebookers.com

Economist

Economist (Hong Kong)

EcoRecycle Victoria

Eddie Bauer

EDF

Edinburgh & Lothian Tourist Board

Edinburgh Club

Edinburgh Residence

Edinburgh Tourist Board

Edinburgh Zoo

Editora Abril

Editora Meio & Mensagem (Brz)

Edrington Group

EDS

Edward Bakers Petfoods

Effem Inc.

EGG

Eggs Authority

Egmont Franz Schneider Ver.

Elderhostel

Electoral Commission

Electoral Enrolment Centre

Electric Insurance

Electricite de France

Electricity Association

Electrolux, AEG-Electrolux

Electronic Arts

ELF

Eli Lilly

Eli Lilly Australia

Elida Faberge

Elida Gibbs

Ella's Kitchen

Ellerman Travel & Leisure

Embassy Suites

EMC Corp

Emerson marketing

EMI Group

EMI Virgin (Records)

Empire State Development

Empresa de Gas de la V Reg.

ENCAMS (Environmental Campaigns)

English Butter Marketing Co.

English Country Cottages

Enron Capital & Trade

Enterprise Rent-A-Car

Environment and Heritage Service, Northern Ireland

Epson America

Equality Commission of Northern Ireland

Equity & Law

Erbert & Gerbert's Subs & Clubs

Ericsson

Ernst & Young

Erskine Hospital

Esat Telecom (Ireland)

ESPN, Entertainment and Sports Programming Network

Essilor

Estee Lauder Companies

esure

Ethical Funds

ETrade Financial Corporation

Eurocamp Tesh Travels (Germ)

Euromarket Design, Inc.

Europcar Interrent (Hungary)

European Central Bank

European Commission

European Passenger Services

Eurosite

Eurostar Ltd.

Eurotax

Eurotel

Eurotunnel

Euskaltel (Spain)

Evanston Hospital

Evening Standard

Evercare

Eveready Battery Company

Evian

Exbury Gardens

Exide Electronics ETG

Express Newspapers (UK)

Exprinter Banco

Extensis

ExxonMobil

EyeCare Centers of America

Fairfax Magazines

FalterVerlag

Familiprix

Family Health International

Family of Five

FamilyLife

Faneuil Hall Marketplace

Farmacity

Farmers

FCB Direct

FCUK

Febreze

Federated Investors

Federation des producteurs de lait du Quebec

FedEx Corp.

Feeding Children Better

Ferranti

Ferrero

Ferrocarrils De La Generalitat

Fertiliser Manufacturers Assoc

Fiat Group

Fidelity Investments

Fila USA

Financial Times

Finaref

Findlater Matta

Findus

Fine Fare

Finland Post

Finnische Zentrale fur Tourism

Fios Group

Fire Alarm

First Bank

First Bankcard

First Brands Corp/A&M Prod

First Card and Marriott

First Choice Holidays

First Citizens Bank

First Direct

First Great Western

First National Bank

First Omni Bank

First Scotrail

First Union Corp

First USA

First Western Bank

Fisher & Rosemount

Fisher-Price

Fisons

Fleet Bank

Fleet Financial Group

Flextech Television

Florida Panthers Hockey Club

Flowers & Plants Association

Flymo

FMC Corp

Focus Magazin Verlag

Food & Wine from France

Food & Wine Magazine

Football Federation Australia

Football Federation of Australia

Forbo Nairn

Ford Belgium

Ford Motor Company

Fords Colony

Fort James

Fort Sterling

Fortis Bank

Fortune Brands

Foster & Gallagher's Nurseries

Fosters Group Limited

Fotolabo Club (France)

Four Roses

Four Seasons Hotels

FOX Broadcasting

Fox Entertainment Group

Fox Kids Europe

Fox's Biscuits

Foxtel

FRAM

France Telecom

Frank Mayer & Associates

Freddie Mac

Freedom DirectLine FS

Freedom Furniture (Australia)

FreeRide.com

Freixenet

French Connection

Freshbake Foods

Freshways

Friesland Middle East

Frigor

Friskies Petcare Ltd

Frito-Lay

Frizzell Financial Services

Frontier Airlines

Frontier Communications

Frucor Beverages

Fruit of the Loom

FTMR

Fuji Photo Film

Fujifilm

Full Frame Documentary Film Festival