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31.

Mello Yellow, '97 Direct Mail Program
Sean Martin and Scott Jordan, Direct Marketing Association - US, ECHO Awards, 1998

This 1998 DMA ECHO entry was created by Targetbase Marketing for Coca-Cola USA Fountain. The objective of this direct mail campaign was to build brand awareness and stimulate trial of Coca-Cola's Mell ...

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32.

Mr. PiBB, '97 Direct Mail Program
Erika Rocher and Scott Jordan, Direct Marketing Association - US, ECHO Awards, 1998

This 1998 DMA ECHO entry was created by Targetbase Marketing for Coca-Cola USA Fountain. The objective of this direct mail campaign was to increase brand awareness and stimulate trial of Coca-Cola's M ...

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33.

Lilt: Quantifying the unquantifiable
Spencer Tilley, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1996

Lilt, a carbonated soft drink, returned to advertising (TV) in 1992 after a 2-year gap. Since then, the brand grew significantly, much of the growth being directly attributable to advertising. Estimat ...

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34.

RSPCA 'Poor Pup' Fundraising Appeal
Raymond Martin and John Allen, Direct Marketing Association - US, ECHO Awards, 1996

This 1996 DMA ECHO entry was created by Robe-John & Associates for the Royal Society for the Prevention of Cruelty to Animals (RSPCA) in Australia. The RSPCA had as many supporters in the community as ...

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35.

'Best of Luck India' Cricket Bat
Rajat Sethi and Jimmy Mogal, Direct Marketing Association - US, ECHO Awards, 1996

This 1996 DMA ECHO entry was created by Result: McCann India for Coca Cola India. Coca Cola re-entered the Indian market at a time when Pepsi was already the brand leader. Coca Cola was keen to positi ...

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36.

Lilt - A Case History
Ian Woolgar, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1980

UK launch of a new carbonated soft drink, Lilt. Test launch in Scotland, later extended to North-East England (1976), national launch in 1977. The aim from the outset was long-term development of the ...

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Subjects

C & A Brenninkmeyer

Cable & Wireless

Cable Communications Assoc

Cadbury Schweppes

Cadbury Schweppes Americas Beverages

Caixa Catalunya (Spain)

Caja Vital Kutxa (Spain)

Caledonian MacBrayne

California Culinary Academy

California Department of Health Services

California Milk Advisory Board

California Milk Processor Board

California State Lottery

California Travel and Tourism Commission

Californian Raisins Advisory Bd

Calvin Klein Cosmetics Company

Calyx & Corolla

Cambridge Savings Bank

Camp Oochigeas (Canada)

Campbell Distillers

Campbell Soup Company

Canada Dry Mott's Inc

Canada Post Corp

Canadian Airlines International

Canadian Blood Services

Canadian Diabetes Association

Canadian Direct Insurance

Canadian Egg Marketing Ag'cy

Canadian Film Centre

Canadian Football League

Canadian Tire Acceptance Ltd

Cancer Association of S Africa

Cancer Relief Macmillan Fund

Cancer Research

Cancer Research F'dation (US)

Canon France Imprimeur

Cantel and Canadian Tire Acc.

Cantrell & Cochrane

Cara Operations

Cargill Hybrid Seed

Cargill Salt Division

Caribou Coffee Company

Carlsberg Importers

Carlsberg Sweden

Carlsberg Tetley

Carlson Marketing Group

Carnival Corporation

Carolina Beverage Company

Carrick Jewellery

Carter Center, Inc.

Carters (New Zealand)

Cartoon Network

Cash Converters

Cashmere toilet tissue

Casino di Venezia

Catalan Financial Savings Bank

Catalyst Direct

Cathay Pacific Airways

CCH Incorporated

Cellco Partnership

Celtics Ltd Partnership

Centex Destination Properties

Centra Healthcare

Centraal Beheer Achmea

Central Office of Information

Central Television

Centrum Vitamins

Ceuta Healthcare

Channel 4 Television

Charities Board

Charlton Athl. Supporters Club

Charter Pacific Bank

Chartered Brands

Chase Manhattan Bank

Cheese Information Service

Cheltenham & Gloucester

Chesebrough Pond's

Chessington W'ld of Adventures

Chevrolet Tahoe

Chevron Corporation

Chevy Chase Bank

Child Cancer Foundation

Children's Hearings (Scotland)

Children's Medical R'sch Inst

Children's Memorial Hospital

Children's Wish Foundation Int.

Chiltern Railways

Chivers Hartley

Christian Children's Fund

Christie Hospital (UK)

Church & Dwight

Church Bulletin Service

Church's Chicken

CI Consultancy (Ireland)

CIBA (Argentina

Ciba Consumer Pharmaceutical

Ciba Geigy Australia

CIGNA HealthCare

CIGNA Insurance Asia Pacific

Cincinnati Bell Enterprise Co.

Cirque du Soleil

Citroën UK Retail

City of Manchester

City View Aprtment Homes

Civil Service Motoring Assoc.

Civil War Trust

Clean Up Australia

Clerical Medical Investment Grp

Cleveland Unlimited Inc.

Club Med Sales Inc

CMI Cable (Ireland)

Coastal Boot Company

Coca Cola Company

Coca-Cola Amatil

COI / Home Office

COI/Department of Health

COI/Dept of Environment

COI/Dept of Health

COI/Dept of National Savings

COI/Dept of Work and Pensions

COI/Dir. of Army Recruitment

Coleman Natural Beef Products

Colgate Palmolive

Collaboration to AdoptUsKids

Collagen Biomedical Corp

Colman's of Norwich

Colombo Shopping Center

Colonia Versicherung

Colonial State Bank

Color Line Scandinavian Cruise and Ferry Company

Columbia Sportswear Company

Columbia Tristar

Combe International

Comcast Cellular Comms

Commercial Radio Australia

Commission on Presidential Debates

Commonwealth Bank

Commonwealth Dept of Finance

Commonwealth Dept of Health

Commonwealth of Pennsylvania

Comparethemarket.com

Compton & Woodhouse

Computer 2000 Deutschland

Conde Nast Publications (UK)

Conrad Jupiters

Constellation Brands

Construction Information Group

Continental Airlines

Continental Tyres

Conwood Company

Cooperative Bank

Co-operators Group (Canada)

Coors Brewing Company

CoreStates Bank of Delaware

Cornhill Direct (UK)

Cotton Incorporated

CourierPost (New Zealand)

Courts Administration Authority, S Australia

Courts Furnishers

Covad Communications

CP Comunicacion

Crawford Communications

Creative Publications

Credential Services

Crest Fruit Company

Crimestoppers Northern Ireland

Crookes Healthcare

Crosse & Blackwell

Crusiad (Scotland)

CSR Refined Sugars Group

CTBC Telecom (Brazil)

Ctitcorp Diners Club

Cuisine Publications

Cumbria Tourist Board

Curtis Fine Papers (Scotland)

Cyan World, Inc.

Cyanamid de Argentina

Cystic Fibrosis Foundation

Daily Mail & General Trust

Daimler Benz A-Klasse

Daimler Chrysler

Daimler-Benz Aerospace

DaimlerChrysler Aerospace

Dairy Crest Group

Dairy Farmers of Canada

Dairy Management Inc.

Danish Bacon & Meat Council

Danish Cancer Foundation

Danish Dairy Board

Darden Restaurants

David Panzer Productions

Davidson Development and Hillman Properties

DCSNET Comunicacoes

De Tijd (business newspaper)

Dean Witter Discover Card

Deere Credit Services, Inc.

Defenders of Wildlife

Demand Broadband

Democratic National Committee

Department of Health and Ageing

Department of Tourism, Culture and Recreation (Canada)

Department of Work and Pensions

Dept for Education & Empl

Dept for Education & Science

Dept for National Savings

Dept of Community Services & Health

Dept of Economic Growth (NI)

Dept of Employment

Dept of Energy, Communications and Natural Resources (Ireland)

Dept of Environment (incl. N Ireland)

Dept of Environment, Heritage and Local Government, Republic of Ireland

Dept of Naval Recruitment

Dept of Social Security (UK)

Dept of Transport

Dept of Transport, Republic of Ireland

Dermtak Pharmaceuticals

Derwent Valley Foods

Detroit Pistons

Detroit Zoological Society

Deutsche Postbank

Deutsche Telekom

DHL Express (USA) Inc.

DHL Holdings (USA) Inc.

DHL Worldwide Carrier

Diageo Australia

Dial-a-Mattress

Diamond Foods, Inc.

Diamond Trading Company

Diozese Graz-Seckau (Austria)

Direct Holidays

Direct Line Insurance

Direct Mktg Assoc (UK)

Direct Mktg Verband Osterreich

Direct Seguros (Spain)

Directech, Inc.

Dirt Devil, Inc.

Disability Rights Commission

Disabled American Veterans

Discovery Channel

Discovery Communications, Inc.

Disneyland Paris

Diversified Investment Advisors

DKNY, Calvin Klein, Levi, Gap

Dodger Productions

Dole Food Company

Domestic Electronic Rental

Double Take Documentary Film Festival

Dow Agrosciences Ind. (Brz)

Dow Chemical Company

Dow Corning Corp

Dreyer's / Nestle Ice Cream

DSW Shoe Warehouse

Duck Head Apparel Company

Dundee University

Dunfermline Building Soc

Dunlop Slazenger International

Dutch Ministry of Justice

Dutch Post Mediaservice

Dyslexia Institute

Global Beam Spirits & Wine

industry sectors

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