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1.

Company Profile: Adidas-Salomon (Germany)
Company Profile in association with Adbrands, July 2009

This Company Profile provides key details and analysis of Adidas-Salomon, including its latest activities, market position, financial performance, Brands, structure and history, together with onward l ...

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2.

The 2006 FIFA World Cup case: effective management of a 360° communication strategy
Olivier Heck, Guillaume Weill and Laurent Florès, ESOMAR, Annual Congress, Berlin, September 2007

This paper describes a one-year project that was carried out to understand the effectiveness of the adidas 360° marketing and communication strategy developed in France before, during and after the 20 ...

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