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Case Study
1.
American Bible Society 4HIM Sponsorship Campaign
Maureen Farrington and Michael Holter, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Killion McCabe & Associates for the American Bible Society. The objective of this multi-media campaign was to acquire a younger generation of new donors to reju ...

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Case Study
2.
4HIM/Good News for New Readers
Maureen Farrington and Michael Holter, Direct Marketing Association - US, ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Killion McCabe & Associates for the American Bible Society (ABS). The objectives of this multimedia campaign were to acquire new, younger supporters for ABS by ...

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Case Study
3.
1995 May CEV Bible Appeal
Michael Holter and Maureen Farrington, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Killion McCabe & Associates for the American Bible Society (ABS). For the first time in 20 years, ABS was launching a new English-language translation of the Bi ...

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Case Study
4.
1995 November Angel Tree Appeal
Michael Holter and Maureen Farrington, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Killion McCabe & Associates for the American Bible Society (ABS). Direct mail was used to communicate ABS' partnership with Prison Fellowship to provide Scriptu ...

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Case Study
5.
1995 July Christmas in Summer Appeal
Michael Holter and Maureen Farrington, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Killion McCabe & Associates for the American Bible Society (ABS). Every year in July, ABS sends out a highly successful, traditional appeal that is very Christm ...

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Case Study
6.
1995 November Handwritten Appeal
Michael Holter and Maureen Farrington, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Killion McCabe & Associates for the American Bible Society (ABS). As the Society approached the end of 1995, ABS found itself $600,000 behind its projected dono ...

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Case Study
7.
November Scripture Fellowship Video Appeal
Michael Holter and Maureen Farrington, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Killion McCabe & Associates for the American Bible Society (ABS). In order to generate higher average gifts from ABS' upper donor giving clubs ($250 to $999,999 ...

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