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> America Online (AOL) (5)
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Profile
1.
Company Profile: AOL (US)
Company Profile in association with Adbrands, October 2009
This Company Profile provides key details and analysis of AOL, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links to rel ...

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Case Study
2.
America Online, Inc.: Aol Latino campaign
Ed Dinger, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.63-69
America Online, Inc. (AOL) emerged in the 1990s as the largest Internet service provider (ISP) in the United States, a feat it accomplished in large measure through the mass distribution of start-up C ...

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Case Study
3.
America Online, Inc.: Welcome To The World Wide Wow campaign
Ed Dinger, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.63-69
America Online, Inc. (AOL) used a strategy of mass distribution of start-up CD-ROMs and free trials along with unsophisticated late-night television spots to become the largest Internet service prov ...

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Profile
4.
Company Profile: America Online (US)
Company Profile in association with Adbrands, July 2006
This Company Profile provides key details and analysis of America Online, including its latest activities, market position, financial performance, Brands, structure and history, together with onward l ...

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Paper
5.
Connecting with the New Consumer: Brands Win
Bob Pittman, The Advertiser, Oct 1998
This article discusses branding and the Internet from the perspective of America Online (AOL) - how AOL developed its strength in the USA, and the brand partnerships it is building with major names.

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