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Award-winning case study
1.
Amalgamated Holdings - Thredbo: a local campaign to weather the worst snow season of all time
Advertising Federation of Australia, Silver, Advertising Effectiveness Awards, 2007
This 2006 campaign by Amalgamated Holdings aimed to promote the ski centre of Thredbo during the worst-ever snow season. The objective was to persuade skiers (and particularly those of an adventurous ...

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By Lauren Luke

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Leo Burnett Chicago