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Paper
1.
Case study: Alton Towers 'Air'
Lindsay Gregory, Young Consumers, Vol. 5, Issue 3 (2004), pp.59-67
The outstanding advertising campaign for the theme park ride ‘Air’ at Alton Towers in the UK won an Award at the IPA Bronze Area Advertising Effectiveness Awards in 2003.The brief was to attract 15–24 ...

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