Warc index
 

The outstanding advertising campaign for the theme park ride ‘Air’ at Alton Towers in the UK won an Award at the IPA Bronze Area Advertising Effectiveness Awards in 2003.The brief was to attract 15–24 ...

For a theme park with two distinct target audiences, ‘Air’ provided a perfect product experience to meet the needs of both. The communication objectives set were ambitious and wide reaching, particula ...

Alton Towers, one of Britain's most famous family brands, needed to be seen as cool by its key youth market, an adjustment in consumer profile and to deliver more revenue. This had to be achieved insi ...

1988 advertising for Alton Towers, which increased overall attendance figures over 1987 by 9% in spite of a 40% decrease in funds. Several issues (summarised) were affecting decisions to visit the par ...