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1.

Tia Maria: 'Darkness falls across Europe'
Account Planning Group - (UK), Creative Planning Awards, 1993

The task faced by the agency was to create a pan–European press campaign for the Tia Maria liqueur brand. Its image had been transformed seven years previously from safe and middle-aged to exotic, sul ...

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2.

Tia Maria: Reversal of Fortune
Richard Block and Phillipa Mendoza, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1992

How Tia Maria was changed from a declining, middle-aged brand in a threatened market sector into a vibrant, modern brand in tune with consumers' tastes. Since it was a long-established brand, this req ...

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3.

Pink Lady: A Sparkling Success
David Downing, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1986

Describes how a small alcoholic drinks brand, Pink Lady, was advertised on Capital Radio at Christmas 1985 with a limited budget, after no advertising at all for over 20 years. Sales in the advertised ...

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Subjects

A&E Television Networks

A. Lange & Sohne

AARP Pharmacy Service

Abbey Life (UK)

Abbey National (UK)

ABC Canada Literacy F'dation

Abercrombie & Fitch

Abott Laboratories

Absolut Company

Achmea Holdings

Acorns Children's Hospice

Action on Addiction

ADCB (Buffalo), Pro Com (NY)

Adelair Animal Centre

ADT Security Services

Advertising Club of Los Angeles

Advertising Women of New York

Aer Lingus (Ireland)

AFC Enterprises

After School Alliance

After the Stork

Age Concern (UK)

AGF Management Ltd

Agis Zorgverzekeringen

AGL Gas Networks (Australia)

AgriBank/Farm Credit Services

AGS Home Improvements

AGT Ltd (Canada)

Ahlstrom Corporation

Air Action Vigorsol

Air Call Communications

Air Canada and Unitel

Air France KLM Cargo

Air New Zealand

AirTouch Cellular

AirTran Holdings Inc.

Airwair Limited

Akzo Coatings/Akzo Nobel

Alaska Airlines

Alcohol Advisory Council

Alcohol Advisory Council of New Zealand

Aldeas Infantiles (Spain)

Alex Lawrie Factors

Alexander Keith's India Pale Ale

Alfred Dunhill (North America)

Alimentation Couche-Tard

Alitalia Airline

Allegiant Physician Services

Alliance & Leicester (UK)

Alliance Theatre, Atlanta, Georgia

Allied Bakeries

Allied Breweries

Allied International

Allstate Insurance

Alltel Wireless

Altro Safety Flooring

Amalgamated Holdings

Amalgamated Holidays

America Online (AOL)

American Apparel

American Bible Soc

American Cancer Soc

American Civil Liberties Union

American Cyanamid

American Egg Board

American Express

American Gas Association

American Honda Motor Company

American Inst. for Cancer R'rch

American International Group

American Iron and Steel Institute

American Isuzu Motors

American Legacy Foundation

American Red Cross Blood

American Standard

Americans for the Arts

AMEX & Summit Intl Hotels

Amnesty International

And 1basketball shoes and apparel

Andersen Windows

Angel Flight of Georgia

Anglia Building Soc

Anheuser-Busch InBev

Ansett Australia

AOL Time Warner

Apple Computer, Inc.

Apple Corporation

Arbella Insurance

ArComm Trust Company

Army (incl. Army Recruitment Group)

Army Cadet Force

Arnott's Biscuits

Aromatherapy Associates

Art Gallery of Ontario

Art Institute of Chicago

Art Matters Foundation

Ashe Consumer Products

Asia Injury Prevention Foundation

Asia Pacific Breweries

Associated British Foods

Associates Capital Corp

Associates FS Company

Associates National Bank

Association of Flat Roof M'nftrs.

Asthma Fund Holland

Astral Television Networks

AT Cross (Ireland)

Atlantic List Company

Atlas Wine Merchants

Auckland City Mission

August Schell Brewing Company

Austar Communications

Austin Rover Group

Australian Associated Brewers Incorporated

Australian Dairy Corp

Australian Horticultural Corp

Australian Pork Corp

Australian Tourist Commission

Auto Bavaria (Malaysia)

Automated Communications Inc

Automatic Data Processing

Automobile Association

Axel Springer Verlag

Aydlotte & Cartwright

Bacardi-Martini

Bahamas Tourism

Baking Industry Association of New Zealand

Banco Banif Banqueros (Spain)

Banco de Galicia (Argentina)

Banco del Buen Ayre (Arg)

Banco Frances e Brasileiro

Banco Pastor (Spain)

Banco Patrimonio (Brazil)

Banco Popular de Puerto Rico

Banco Real (Brazil)

Banco Sudameris

Bangalore Agenda Task Force

Bank Card Company (Belgium)

Bank of America

Bank of Ireland

Bank of Ireland Internet Bus.

Bank of Montreal

Bank of New York (Delaware)

Bank of New Zealand

Bank of Scotland

Bank of Wales (UK)

BankAustria Creditanstalt

Barbican Health/Fitness Centre

Barclays Bank (UK)

Barclays Global Investors

Barnardo's (UK)

Barton Beers Ltd

Basilica of St Mary

Basketball Club of Seattle, LLC

Bauer Nike Hockey USA

Bausch & Lomb India

Baxters of Speyside

BBC Music Magazine

BBC Network Radio

BBC Worldwide (UK)

BC Dairy Foundation

BC Lottery Corporation

Bear Creek Corp

Beech-Nut Nutrition

Bell Globemedia

Benckiser India

Bendicks (Mayfair) Ltd

Beneficial Bank

Beneficial Bank (UK)

Beneficial Management Corp

Benevia Equal Sweetener

Bennett Infiniti

Berentzen Gruppe AG

Berger Associates

Berger Nicholson

Beringer Bass Wine Estates

Bernard C Harris Publishing Co

Bertelsmann DirectGroup

Beverage Partnerss

BfG Bank (Germany)

BIC Corporation

Big Brothers, Big Sisters of Americas

Big Idea Exhibition

Big Issue Foundation

Bio Medical Research Ltd

Biotherm Kosmetik (Germany)

Birchwood Products

Birds Eye Walls

Birla 3M Ltd (India)

Birmingham City Council

Bissell Homecare

Black and Decker

Blockbuster Entertainment

Blue Cross (UK)

Blue Cross and Blue Shield

Bluecross Blue Shield of Western New York

BMW GROUP IRELAND

Boardroom Lists

Bobby Goldsmith Foundation

Bodegas Alavesas (Spain)

Bombardier Recreational Products

Bomclube (Brazil)

Book Club Associates

Bord Bia (Ireland)

Borders Group Inc

Boston Beer Company Inc.

Boston Market Corporation/Boston Chicken Inc.

Boston Public Library Found.

Bouygues Telecom

Bradesco Insurance

Bradford & Bingley Bldg Soc

Bread Advisory Council

Bridgestone Golf, Inc.

Brigham's Ice Cream

Brinker International

Brink's Home Security

Britannia Building Soc

British Airways

British American Tobacco

British Bakeries

British Diabetic Association

British Executive Airways

British Film Institute

British Heart Foundation

British Leyland

British Midland

British Nuclear Fuels

British Red Cross

British Regional Airways

British Shoe Corp

British Sky Broadcasting

British Sugar Corp (BSC)

British Telecom

British Tourist Authority

British Turkey Federation

British Waterways

Britvic Soft Drinks

Brooke Bond Foods

Brown & Williamson

Brown-Forman Corp.

BT Northern Ireland

Budget Rent-a-Car

Buick Motor Division

Bureau of Engraving and Printing

Burton's Biscuits

Bus operators consortium

Business in the Community

Business Leaders for Sensible Priorities

Business Link Sussex

Leo Burnett Chicago

industry sectors

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