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Case Study
1.
Allied Domecq PLC: Loosen Up A Little campaign
Kevin Teague, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.47-50
Dunkin' Donuts, the wholly owned subsidiary of the United Kingdom-based Allied Domecq PLC, reigned in 2000 as the world's largest coffee-and-baked-goods chain. With 3,500 outlets and $2 ...

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Award-winning case study
2.
Canadian Club - how to spend the least and grow the most
Russ Mitchinson and Simon Wassef, Advertising Federation of Australia, Bronze, Advertising Effectiveness Awards, 2004
By celebrating Canadian Club's difference from its competitors, advertising enabled this spirit to enjoy unprecedented success in the Australian dark spirits market. Canadian Club's advertising was so ...

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