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Award-winning case study
1.
Astral/Couche Tard - Énergie Drink
Canadian Congress of Advertising, Gold, Canadian Advertising Success Stories, 2007
Energy drinks posted sales of about $2 million a year in Quebec, with figures growing steadily, but while there was a dominant market leader, there was no clear number two. At the same time, the Énerg ...

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Case Study
2.
Couche-Tard - Milk price war
Canadian Congress of Advertising, Silver, Canadian Advertising Success Stories, 2006
In an industry where competition is as fierce as the margins are low, Alimentation Couche-Tard faced a daunting challenge in 2005: stop the migration of milk sales to grocery chains, and convince incr ...

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