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Award-winning case study
1.
Alcohol Advisory Council of New Zealand (ALAC) - Culture Change Campaign
The Communication Agencies Association of New Zealand, Silver, Advertising Effectiveness Awards 2007
The Alcohol Advisory Council of New Zealand (ALAC) wanted to tackle the country's binge-drinking culture, a challenge when the notion of getting drunk was seen as simply letting off steam while being ...

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By Lauren Luke

E.ON

Leo Burnett Chicago