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Case Study
1.
Agis Zorgverzekeringen - Only for 18 years and older... (Netherlands)
Promotional Marketing Council, Silver (Digital Communication), IMC European Awards 2008
The main objective of Agis (health insurance company) was to grow the total young customers through the TakerCareNow! campaign. A triggering, teasing approach was needed to get the target group in tou

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