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Award-winning case study
1.
Advertising Women of New York: Rules for Creating Advertising
New York American Marketing Association, Effie Awards, 2001
In 2000, The Advertising Women of New York sought too reinvent their keynote event, The Good, Bad, Ugly Awards Show. Historically, an insider 'watchdog' event frowning on advertising that 'showed ski ...

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A&E Television Networks

A. Lange & Sohne

AARP Pharmacy Service

Abbey Group

Abbey Life (UK)

Abbey National (UK)

ABC

ABC Canada Literacy F'dation

Abercrombie & Fitch

ABN AMRO bank

Abott Laboratories

Absolut Company

Accenture

ACDelco

Acdoco

Achmea Holdings

Ackermans

Acorns Children's Hospice

Action on Addiction

Actionaid (UK)

Adam Opel

ADCB (Buffalo), Pro Com (NY)

Adelair Animal Centre

adidas

Adobe

ADT Security Services

Advanta Corp

Advertising Club of Los Angeles

Advertising Women of New York

Aer Lingus (Ireland)

AFC Enterprises

Aflac Inc.

After School Alliance

After the Stork

AG Barr

Age Concern (UK)

AGF Insurance

AGF Management Ltd

Agis Zorgverzekeringen

AGL Gas Networks (Australia)

AgriBank/Farm Credit Services

AGS Home Improvements

AGT Ltd (Canada)

Ahlstrom Corporation

Air Action Vigorsol

Air Call Communications

Air Canada

Air Canada and Unitel

Air France

Air France KLM Cargo

Air New Zealand

AirTouch Cellular

AirTran Holdings Inc.

Airwair Limited

Ajinomoto

Akbank

Akzo Coatings/Akzo Nobel

Alaska Airlines

Alcohol Advisory Council

Alcohol Advisory Council of New Zealand

Aldeas Infantiles (Spain)

Alex Lawrie Factors

Alexander Keith's India Pale Ale

Alfred Dunhill (North America)

Alimentation Couche-Tard

Alitalia Airline

Allegiant Physician Services

Alliance & Leicester (UK)

Alliance Theatre, Atlanta, Georgia

Allied Bakeries

Allied Breweries

Allied Domecq

Allied Dunbar

Allied International

Allied Lyons

Allstate Insurance

Alltel Wireless

Altoids Mints

Alton Towers

Altria Inc

Altro Safety Flooring

Amalgamated Holdings

Amalgamated Holidays

Amazon.com

America Online (AOL)

American Apparel

American Bible Soc

American Cancer Soc

American Civil Liberties Union

American Cyanamid

American Egg Board

American Express

American Gas Association

American Home

American Honda Motor Company

American Inst. for Cancer R'rch

American International Group

American Iron and Steel Institute

American Isuzu Motors

American Legacy Foundation

American Red Cross Blood

American Standard

Americans for the Arts

Ameriprise

Ameritech

AMEX & Summit Intl Hotels

AMEX Canada

AMI Insurance

AMICI

Amnesty International

Amstel

Ancestry.co.uk

Anchor Foods

And 1basketball shoes and apparel

Andersen Windows

Angel Flight of Georgia

Anglia Building Soc

Anglian Water

Anheuser Busch

Anheuser-Busch InBev

Ansett Australia

ANZ Bank

AOL Time Warner

Apple Computer, Inc.

Apple Corporation

Arbella Insurance

Arcadia Group

ArComm Trust Company

Argos

Arla Foods

Armani

Armstrong

Army (incl. Army Recruitment Group)

Army Cadet Force

Arnott's Biscuits

Aromatherapy Associates

Arriva Buses

Art Gallery of Ontario

Art Institute of Chicago

Art Matters Foundation

Artic (Italy)

Arts Council

Asahi

ASB Bank

Asda

Ashe Consumer Products

Asia Injury Prevention Foundation

Asia Pacific Breweries

Ask Jeeves

ASPCA

Associated British Foods

Associates Capital Corp

Associates FS Company

Associates National Bank

Association of Flat Roof M'nftrs.

Asthma Fund Holland

Astral Media

Astral Television Networks

AstraZeneca

AT Cross (Ireland)

AT&T

Atlantic List Company

Atlas Wine Merchants

ATS Euromaster

Auckland City Mission

Audi

August Schell Brewing Company

Austar Communications

Austin Rover Group

Australia Post

Australian Associated Brewers Incorporated

Australian Dairy Corp

Australian Horticultural Corp

Australian Pork Corp

Australian Tourist Commission

Autism Speaks

Auto Bavaria (Malaysia)

Automated Communications Inc

Automatic Data Processing

Automobile Association

Aventis

AVL Liist

Avon Products

Axe Shower

Axel Springer Verlag

Aydlotte & Cartwright

B&Q

Bacardi-Martini

BACS

Bagley SA

Bahamas Tourism

Bahlsen UK

Bailey's

Bakers

Baking Industry Association of New Zealand

Banco Banif Banqueros (Spain)

Banco de Chile

Banco de Galicia (Argentina)

Banco del Buen Ayre (Arg)

Banco Frances e Brasileiro

Banco Itau

Banco Pastor (Spain)

Banco Patrimonio (Brazil)

Banco Popular de Puerto Rico

Banco Real

Banco Real (Brazil)

Banco Sudameris

Banespa

Bangalore Agenda Task Force

Bank Card Company (Belgium)

Bank of America

Bank of Boston

Bank of Hawaii

Bank of Ireland

Bank of Ireland Internet Bus.

Bank of Montreal

Bank of New York (Delaware)

Bank of New Zealand

Bank of Scotland

Bank of Wales (UK)

BankAustria Creditanstalt

Barbican Health/Fitness Centre

Barclaycard

Barclays

Barclays Bank (UK)

Barclays Global Investors

Barilla

Barnardo's (UK)

Barnett Bank

Barton Beers Ltd

Basilica of St Mary

Basketball Club of Seattle, LLC

Bass Brewers

Bass Leisure

Bassetts

Batchelors

Bauer Nike Hockey USA

Bauer Radio

Bausch & Lomb India

Baxters of Speyside

Bay Bank

Bayer

BBC

BBC Education

BBC Music Magazine

BBC Network Radio

BBC Worldwide (UK)

BC Dairy Foundation

BC Lottery Corporation

Beam

Bear Creek Corp

Beat 106 FM

Beaurepaires

Beecham Foods

Beech-Nut Nutrition

beenz.com

Beiersdorf

BEKA

Belfast Giants

Bell Atlantic

Bell Canada

Bell Globemedia

BellSouth

Belvenie

Ben & Jerry

Benckiser India

Bendicks (Mayfair) Ltd

Beneficial Bank

Beneficial Bank (UK)

Beneficial Management Corp

Benetton Group

Benevia Equal Sweetener

Bennett Infiniti

Berentzen Gruppe AG

Berger Associates

Berger Nicholson

Beringer Bass Wine Estates

Berlei Group

Bernard C Harris Publishing Co

Bertelsmann

Bertelsmann DirectGroup

Bertolli

Best Western

Bestfoods

Beverage Partnerss

Beverly Center

Beverly Hills

BfG Bank (Germany)

BIC Corporation

Big Beat

Big Brothers

Big Brothers, Big Sisters of Americas

Big Idea Exhibition

Big Issue Foundation

BigPond

Billa

Billy Graham

Binney & Smith

Bio Medical Research Ltd

Biotherm Kosmetik (Germany)

Birchwood Products

Birds Eye Walls

Birla 3M Ltd (India)

Birmingham City Council

Bissell Homecare

Black and Decker

Blackmores

Blind Shop

Blockbuster Entertainment

Blue Cross (UK)

Blue Cross and Blue Shield

Bluebird Foods

Bluecross Blue Shield of Western New York

Bluewater

BMA

BMG

BMW

BMW GROUP IRELAND

BN

Boardroom Lists

Bobby Goldsmith Foundation

Bodegas Alavesas (Spain)

Boeing

Bols Nederland

Bombardier Recreational Products

Bomclube (Brazil)

Bond & Bond

Bonds

Book Club Associates

Boost Mobile

Boots

Bord Bia (Ireland)

Borders Group Inc

Bose Corp

Boston Beer Company Inc.

Boston Market Corporation/Boston Chicken Inc.

Boston Public Library Found.

Bouygues Telecom

Bowater Scott

Boxman

Boydak Group

BP

Braathens SAFE

Bradesco

Bradesco Insurance

Bradford & Bingley Bldg Soc

Brailleliga

Bravo

Bread Advisory Council

Bridgestone Golf, Inc.

Brigham's Ice Cream

Brigham's Inc.

Bright Start

Brinker International

Brink's Home Security

Bristol Myers

Brit Insurance

Brita

Britannia Building Soc

British Airways

British American Tobacco

British Bakeries

British Diabetic Association

British Executive Airways

British Film Institute

British Fuels

British Gas

British Glass

British Heart Foundation

British Leyland

British Midland

British Nuclear Fuels

British Rail

British Red Cross

British Regional Airways

British Shoe Corp

British Sky Broadcasting

British Sugar Corp (BSC)

British Telecom

British Tourist Authority

British Turkey Federation

British Waterways

Britvic Soft Drinks

Brix

Brooke Bond Foods

Brother

Brown & Williamson

Brown-Forman Corp.

Bruhn

Bryant & May

BSC

BSkyB

BT Cellnet

BT Northern Ireland

BTEC

Budget Rent-a-Car

Budweiser

Bugle Boy

Buick Motor Division

Bulldog

Bulmers

BUPA

Burberry

Bureau of Engraving and Printing

Burger King

Burn-Stewart

Burton's Biscuits

Bus operators consortium

Business in the Community

Business Leaders for Sensible Priorities

Business Link Sussex

Butter Council

By Lauren Luke

E.ON

Leo Burnett Chicago