Warc index
 

The key objective for the campaign was to generate calls into Abbey National Direct. The campaign proved to be very cost effective compared to press.

This 1996 DMA ECHO entry was created by Rapp Collins for Abbey National, both located in England. TESSA is a five year, fixed term tax-free savings product with tiered interest levels allowing a high ...

Advertising campaign used to facilitate the transfer of Abbey National from a building society to a plc, 1988–89. Demonstrates how advertising helped to stimulate unprecedented levels of response in w ...

A study of Abbey National's corporate advertising during 1989. Reason for the campaign: to maintain goodwill whilst changing the company's status to plc. Research revealed concerns among customers, es ...

Describes the campaign to launch (1979) a new Abbey National product: Open Bondshares, competing against the common Term Share product. With the open shares, investors would no longer have to make a ' ...